Everyone knows that shopping over the internet is both a blessing and a curse. While there is nothing like being able to shop from the comfort of your sofa in your favourite pyjamas with a cup of steaming coffee or hot chocolate, especially at this the busiest shopping time of year. However, the frustration of the World Wide Web can sometimes be so overwhelming when it comes to finding a special gift for someone special that it drives you to the verge of insanity. During the holiday season it’s great to be able to avoid the crowded shopping malls but that doesn’t necessarily mean that finding the perfect gift is going to be any less daunting a task.
Let’s say for arguments sake that you have decided to purchase a wine rack for your sister for Christmas. Since last years shopping experience at the mall was a nightmare you would much rather not have to relive you have decided the last thing you want to do is spend an entire day or weekend swimming against the current of the masses of people looking for a store that not only carries wine racks but carries the counter top wine rack you had in mind. So, you instead decide to search for wine racks on the Internet as an easier alternative. You find some sites to look through, but if they’ve got several hundreds of wine racks whether you can find your ideal product is entirely dependant on how that website has decided to categorize their wine racks.
If you use the site’s search option instead of their category links it can be hit and miss as to whether of not you are going to get the right results. As spelling is crucial and often subjective, what you might call a “counter top” wine rack someone else may call “countertop” “free standing” or even a “bottle holder.” That’s not even taking into account the fact that the name of the product may not even contain those words, making it impossible to find the product you seek. Just because it is a wall mounted wine rack does not mean that it will be labelled as such.
Wouldn’t it be easier if you could specify the characteristics of the wine rack that you want and then have them tell you which ones meet those criteria, rather than you having to do all the grunt work? What would be ideal is to be able to set the number of bottles it should hold, what material the rack should be made from, what is the price range you’re looking at, and whether you want the rack to hold glasses as well. Now that’s a happy shopping experience!
The problem becomes, is there anyone that actually provides this kind of searching? We’ve done some research on the Internet and believe that we have a very unique proposition that provides this functionality. Our Product Selection Tool is exactly this, an easy and straight forward way to find the wine rack you want in an instant. So this holiday season take the stress out of shopping from home and see how our new search assistant tool can help you have a pleasant shopping season!